• Adtech & Data

    Adtech & Data

  • Committee Chairperson  - Emmanuel Martins (Google)

    Adtech & Data

    With over 15 years of experience in the digital market. Worked in the agencies DPTO, AgênciaClick, Y&R, Mccann Erickson and Wunderman.  He served clients from different industries (Automotive, CPG, Beverage, Banks, Cosmetics, Entertainment and Technology), including strategic planning of actions for active and receptive presence (media Planning, Strategic Metrics Analysis and Operations infrastructure).
     

  • Branding & Performance

    Branding & Performance

  • Committee Chairperson - Alexander Greif / Citroen / Marketing Manager

    Branding & Performance

    Graduated in Social Communication and hold MBA in Service Marketing, both from ESPM. Since 2010, he has been the Marketing Manager of  Citroën do Brasil and DS Automobile brands, being responsible for all actions regarding Media, Digital and Marketing Communications for both product lines.

    With over 16 years' experience in the premium segment, he has also worked as Marketing Manager for ZF German Group in South America, he has managed the Trade and Promotion area at Citroën, and has been the Marketing coordinator at Hyundai and Subaru in Brazil As a scholar, he is a professor expert in Marketing Communications at UMC university.
     

  • Brasilia

    Brasilia

  • Committee Chairman - Marcelo Bressan (Terra)

    Brasilia

    Business Administrator, he works in the Advertising area for 14 years. During this period he worked in various companies of PayTV, Radio, Urban Equipment, Magazine, Dooh and Internet, also serving the Federal Government, various other regions of the country, such as the North, Northeast, Mid-west and South. At Terra Since 2006, currently works as Regional manager serving the Federal Government accounts.
     
     

  • Fraud combating

    Fraud combating

  • Committee Chairperson - Paris Piedade Neto / TV Globo / Diretor of Technological Platform

    Fraud combating

    With over 20 years' experience in the technology marketplace has started his
    technical career at Microsoft in the 1990s, and when the commercial
    internet has begun in Brazil he has set up an access provider Later, he has worked in
    companies such as Submarino, Realmedia Latin America and Predicta, working 
    internationally with the challenge to understand and using internet as
    media.

     Has developed projects with major vehicles, agencies and
    advertisers of Brazilian marketplace such as Globo, Abril, Unilever, Ambev,
    HSBC, Almap, JWT and others.
     

  • Legal Affairs

    Legal Affairs

  • Committees Chairperson - Marcel Leonardi (Google)

    Legal Affairs

    Marcel Leonardi is Director of Public Policy of Google in Brazil. Bachelor, Master and Doctor of Law from USP, with post-doctorate from Berkeley Law. Author of "Liability of Internet Service Providers", "Trusteeship and Privacy on the Internet", co-author of "Civil Liability on the Internet and other media "and the collective work" Marco Civil Internet ". Graduate professor at FGV-SP LAW.

  • Measuring and Analyses

    Measuring and Analyses

  • Committee Chairperson - José Calazans / Nielsen / Analyst and Media Research Consultant

    Measuring and Analyses

    José Calazans is graduated in journalism from Faculdade de Comunicação Social Cásper Libero [Cásper Libero Social Communication School] and has a post-graduate degree in Management from Universidade de São Paulo [University of São Paulo] and in Marketing, Research, Media and Public Opinion from Faculdade de Sociologia de São Paulo [Sociology School of São Paulo]. Expert in data analysis has been working since 2001 with Ibope, as research analyst, and at Nielsen, as media research analyst and as internet marketplace consultant.

  • Mobile

    Mobile

  • Committee Chairperson - Rafael Magdalena / MUV / COO & Co-founder

    Mobile

    Rafael Magdalena is MUV COO & Co-founder With over five years' experience in the Mobile area of F.biz, Magdalena holds a degree in Advertising and Publicity from Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS) [Catholic Pontifical University of Rio Grande do Sul (PUC-RS)] and in Exponential Technologies from Singularity University, in the United States He has worked at Claro and Brasil Telecom, performing the development and launch of Value-Added Service (VAS), besides of being the CEO of VAS Pure Bros Integrator and Director-General of Mr. Postman, of RBS Group.
     
     

  • Publishers

    Publishers

  • Committee Chairman  - Essio Floridi (Globosat)

    Publishers

    Essio Floridi has a degree in Economics from the University of São Paulo (USP) and an MBA from ESPM. He´s been working with digital advertising since 1998 when he started his career in Milan, Italy. In Brazil, he worked as a Digital Media Manager for JWT and AgênciaClick and also worked as a Sales Manager at Mundo Media and Yahoo!. Essio has been with Globosat for 5 years as the Digital Media Sales Director and is responsible for the monetization of non-linear content including websites, mobile sites, apps and video on demand platforms.

  • Social Media

    Social Media

  • Committee Chairperson - Elisa Pequini / Social Tailors / Member Executive Director

    Social Media

    Master degree in New Medias from University of Texas, holds a degree in Social Communication from ESPM and co-founder of Social Tailors agency. Currently, she is the Planning Member Executive Director at Social Tailors.
     
     

  • Trends and Innovation

    Trends and Innovation

  • Committee Chairperson - Demetrio Teodorov / Alelo / Head of Innovation

    Trends and Innovation

    Main Qualifications
     
    - Executive Officer of Innovation and Digital,  worked on Digital  Marketing, Strategy and Innovation 15 years ago - performing Digital Transformation and developing strategy in the social,  mobile and digital marketing network;
     
    - Has taken part in projects regarding management and innovation, web renovation, unification of methods of payment , geoprocessing, pricing, strategic management of digital marketing, intra net, internet, mobile presence, social and content strategy.    
     
    - Has managed projects and global initiatives focused on mobile and innovation for the ultimate consumer and internal team;
     
    - Service and Operations Director in digital agencies - has worked in several marketplaces giving support to brands in the development of Planning and Digital Strategy;
     
    - Externally aimed at emerging technologies, process digitalization, actions of digital marketing, content, new medias, UX and loT - focused on innovation.
     
    - Professor of MBA, Technology and Digital Marketing.
     
    Education background
    - Technologist in Computer Science (UNIP);
    - Information Business Management (Estácio).
     

  • Videos

    Videos

  • Committee Chairperson - Camila Gadelha / ArtPlan /Head of Digital Platforms

    Videos

    Camila Gadelha is Head of Content and Engagement at Artplan SP [São Paulo State], leading a team of  strategists and performance and content coordinators in order to produce good stories for clients such as Rock in Rio, Amanco, Panasonic, Elo, among others.